Thursday, March 20, 2008

Change rooms need to change

I went shopping today for some clothes. I had to visit the dreaded change rooms which is the least fun bit about the whole shopping trip. Seems like when they design shops they pay very little attention to creating good change/fitting rooms.

To start of with there is usually a long line, then there is someone standing there who wants to know exactly how many pieces of clothing you have. When you finally get entry into the change room you find you have to learn the art of curtain closing, you spend 10 minutes getting it right (well almost right, who cares you think in the end). You then realise that you have 10 things and only one hook wah lah! so you end up putting half the stuff on the ground .. we all know what happens next so i won't go into the details ;)

If you think about it, the change rooms are a part of the shop where the largest bit of investment should be made since this is where the most critical decision is made , "should i buy this or shouldn't I". I presume the better the experience the more things a customer tries on, the greater potential to make that sale. What would make the change room experience better for you?

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